I do NOT like this.
Morning of my flight back to Texas, I did not want to leave Chicago.
I was visiting to meet my girlfriends family and friends and had a great time.
We both stay in Houston but she’s wanting to go to law school in Chicago and has an open market for real estate there.
I returned to Texas because I had to work (making deliveries for an app called spark) but the trip gave me a clear goal:
- Go anywhere I want → However long I want → Without financial worries.
Now I’ve been learning about content writing from a guy named Dan Koe who’s living a similar lifestyle because of it.
How?
- Diving into his interests (Monetize, Excites you, Personal Development)
- Finding the connection between them
- Sharing that connection to improve the life of those with similar interests
Because I’m a rapper stuck as a delivery driver wanting to make a living from music – I decided to dive into this.
My Interests:
- Music Engineering (Monetizing)
- Content Writing (Excites Me)
- Mindset Development (Personal Development)
Now the connection between all 3 is Storytelling.
How Storytelling Works
How does Storytelling make music engineering the MOST valuable skill to learn as a music artist?
? — [By bringing knowledge from your unique perspective to those interested in music engineering and offering courses or services].
Music Engineering is a skill you can monetize.
EVERY business/personal brand NEEDS Storytelling in order to grow and build an audience.
This is important because applying content writing [which is also storytelling], turns music engineering into a source of income.
? — [By bringing knowledge from your unique perspective to those interested in music engineering and offering courses or services].
Here’s a quick example (There’s more to it but this is how you’d set it up):
Attention/Hook: Grabs the attention of your audience to read more.
- Why you can’t hear compression.
Lead: Introduces the problem and issues associated with it.
- You don’t know what to listen for, which is causing you to just randomly twist knobs and hope for the best.
Body: How to overcome the problem.
- What to listen for:
- Adjust the attack to be slower and listen for how much of the vocal opens up. (Make sure the beginning of your vocals are coming through so your vocals are understood and don’t sound smooshed)
- Adjust the release to be faster and listen for how much of your vocal opens up even more from the end of the phrase and adjust what sounds good to you
- Bring the gain back to its original volume
- Raise the threshold and adjust it to the point your vocal sounds open and listen to the difference between the loudest peak from the lowest and adjust to your liking
- Now adjust the ratio to the amount of compression you want to hear and listen to how the vocal opens up and for the difference between the peaks again and adjust to your liking. (You can adjust the gain to be louder to help you hear the difference in how open the vocal and or the difference in peaks)
- Now adjust gain to return the vocal back to its original volume
Now repeat until your vocal is coming out far enough in front of the mix for you.
Conclusion: Recaps and gives Value
- Now you understand what to listen for and create a better mix and master.
CTA: Offer the free download, course or service that solves the problem.
- Click Here to learn more (This is what you could share as a post for medium form content as well.)
This shows how story telling brings VALUE which builds an audience which builds authority and leads to sales.
? This also benefits the lyrics of your music.
Content writing and lyrics BOTH rely on storytelling and similar techniques which aim to GRAB and HOLD attention for DELIVERY of Value promised that influences behavior.
Example with story structure:
Attention/Chorus
Lead/ Verse 1
Body/Verse 2
Conclusion/Bridge or Verse 3
This is how Storytelling monetizes Music Engineering through Content Writing which improves your Lyrics.
☆ BONUS ☆
Your mindset is responsible for the perspective you bring.
That narrative impacts the style/view/and tone of your storytelling.
(Developing your mindset brings new perspectives and connections that resonate with your audience on a deeper level. Both in music and business)
More of all this in later articles.
(But now you see how Storytelling Monetizes Music Engineering to improve Lyrics).
Why Storytelling?
I knew the most valuable thing I could share in that moment was my Hook, Story, Offer framework because this was not only the key to getting what you want in business, but it’s also the key to getting anything you want in life. – Russel Brunson
Marketing is no longer about the stuff you make, but about the stories you tell. – Seth Godin
These are the things storytelling is incorporated in:
- Newsletters
- Social Media Post
- Ads
- Branding
- Selling a product or service
- Scripts for podcast and youtube videos
- Books (of course)
- Movies/TV Shows
- Music
- And Much more
(Anything that has to do with connecting with people.)
Storytelling’s goal is to persuade someone to understanding HOW your perspective is beneficial for them.
With storytelling you are presenting a problem your person relates to and how they can overcome the issue by using whatever it is you are offering them (free or paid).
[All things from newsletters to songs follow similar formats.]
- Attention — Makes them curious to know more.
- Lead — Introduces the problem and the issues associated with it.
- Body — How to solve the problem.
- Conclusion — Provide the value that solves the issue.
- CTA — The Call to Action that gives instructions on what to do next: Subscribe and get a free download or Click the link Below.
There are different frameworks to build from – Click and check them out:
Storytelling builds a strong audience through the authority and authenticity that comes when your content brings them VALUE.
Here are different forms and their function of building/nurturing this relationship:
- Short Form: Builds an audience
- Tweets, IG & FB posts, Reels, and TikToks
- Medium Form: Builds an audience and brings deeper value encouraging them to check out the long form content.
- Threads, Carousels, Video Clips, reels, Youtube Shorts
- Long Form: Brings the most depth, value and authority. (This is where you make sales through a CTA or have your products or service on the side of your blog, mentioned in your newsletter or in the description of your Youtube video.
- Newsletters, Blogs, Emails, Youtube videos, Podcast and Books
In short your ability to tell stories:
- Gives you an Evergreen (timeless) skill that will ALWAYS be needed (Storytelling/ Content Writing).
- Provides a strategy for social media content
- Builds your audience
- Increase Sales
- Articulate your thoughts (which helps you develop your mindset which then improves your storytelling which then improves your lyrics and content writing which improves your growth and sales.)
- Brings value and clarity to issues
- Influences others to make positive impacts in their life (they’ll always remember you for that)
- Brings unique perspective (so you’ll never be a commodity)
- Improves your lyrics and Content writing
- Master how to gain and hold attention
Now you understand how
— Storytelling Monetizes Music Engineering to improve Lyrics.
? — [By bringing knowledge from your unique perspective to those interested in music engineering and offering courses or services].
Obsess your Journey.
THE RESULTS ARE IN…
Here’s the result of my mixing process…
I BEAT the original mix!!
After mixing the song again with the template I got the song sounds fuller and the vocals are standing up MUCH better in the song.
(During the process my hard drive got damaged so I wasn’t able to apply reverb or delay but FORTUNATELY I was able to get the main parts done.)
Song Before Mixing
Song After Mixing
Click Here to download the free mixing training which includes The EQ Cheatsheet that I’ve been given by (Blake La Grange) to get started and join me on this Journey.